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The role of neuromarketing in internal communications

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Neuromarketing is the latest method used to understand consumers and modern-day advertising channels such as social networking, search behaviour and website engagement patterns.

In this 30 minute, thought-provoking webinar, we are joined by Roger Dooley, speaker and author of ‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’, for a short discussion, which explores the role of neuroscience in internal communications.

In this webinar we explore

  • An introduction to neuromarketing and persuasive science
  • How neuromarketing is breaking out of the marketing field to influence other areas, including internal comms
  • The science behind good and bad customer experience and the employee experience overlap
  • A look at Robert Cialdini’s Six Principles of Influence and how this can be applied to the organisation
  • Generation generalization and the use of social media