As one of the main market providers in Intranet software, Interact have been advising companies on structuring, creating and maintaining their intranets for over a decade. This has given us a wealth of knowledge and practical experience about just what makes an essential and successful intranet.
The Interact ‘Essential Intranet Strategy’ takes you on a 10 step journey to ensure your intranet is successful from day one.
Step 1. Governance
Governance is about steering your intranet in the right direction and having a process for making the decisions that affect the intranet. The success and failure of an intranet hinge around how it is governed.
Our Intranet Strategists ensure governance of your intranet is clearly specified and understood, reflecting the changing needs of your business throughout your intranet life cycle and providing clarity of direction.
Step 2. Business Objectives
We understand that an effective intranet is one that will support your business objectives.
A strong link between intranet objectives and business objectives makes it easier to measure return on investment as well as demonstrate a business case for further investment.
Our strategists have assisted companies all over the world in helping define business objectives and aligning these to the intranet strategy.
Step 3. Intranet Objectives
Every intranet needs a clear direction. Many intranets have high-level strategic goals but how do you translate these into useful, measurable objectives. The absence of measurable objectives can make it difficult to evaluate progress.
Our Intranet Strategists analyse how your intranet objectives are structured in a smart way, measure how your intranet is performing against these goals and develop an action plan to achieve further improvements and success.
Step 4.Defining Roles and Responsibilities
There are many crucial functions involved in running an intranet and we have the experience to help you identify them.
We assist in defining associated responsibilities and selecting the right people for the right role, and then help them understand the tasks that they are responsible and accountable for.
The responsibilities of each person are then clearly defined and communicated. This all helps set the foundations for your intranet success.
Step 5. Knowledge Management
Our Intranet Strategists assist in the process of the creation of a culture of knowledge sharing. This may be solely within an organisation or it may extend beyond its borders – sharing business knowledge will always benefit your organisation regardless of where it is done.
Our knowledge management strategy is focused on the use of knowledge towards specific business objectives using the company intranet as a platform to create organisational value.
Step 6. Information Architecture
Information Architecture (IA) is the structural design of an intranet, including its taxonomy and the naming and labelling conventions for its content and functionality.
An effective IA is one that is understood intuitively by its users because it reflects the way they think. Information architecture is also important for those who add and curate content as it provides them a context in which to present content.
As a crucial part of your project, our Intranet Strategists work to ensure that your intranet’s IA truly represents your users providing a solid base for success.
Step 7. Branding
Your intranet should be an extension of your team, which is why the majority of our customers have found that creating a unique identity has been a key factor in user adoption. Not only does our easy-to-use software make this achievable, but our Intranet Design Experts are on hand to tailor your intranet’s look and feel to your organisation whilst maintaining usability, accessibility and functionality.
Our Intranet Strategists always consider these commonly asked questions; does the intranet need to reflect company branding, or can it develop a style of its own? Will the design brief require a formal appearance, or can it be informal? And finally, is there scope for the intranet to be named, or will it simply be ‘the intranet’?
Step 8. Selecting Your Toolkit
Interact core intranet software has a comprehensive range of features and applications that can facilitate:
- Business Processes
- Reporting and Business Intelligence
Selecting the right tool or feature and using it in an appropriate and effective manner can deliver clear business benefits and help an intranet achieve its objectives.
Your Intranet Strategist will make recommendations on how and when features should be launched throughout your intranet lifecycle.
Step 9. Engagement
Engagement is a combination of the awareness that users have of the intranet, their use of it, and their feelings about it.
How engaged a user is can be measured by frequency of access and use as well as by assessing and evaluating their actions and interactions within it.
At Interact we know that the measurement of engagement is critical to ensuring your intranet is effectively managed, which is why we provide the tools and support to do this on a continual basis.
Step 10. Continual analysis for ongoing success
When thinking about intranet performance, knowing what to look at and what to take action on is often a dilemma for every Intranet Manager. Interact’s powerful Analytics will provide invaluable insight into how your intranet is performing on a day-by-day and week-by-week basis.
At Interact we support our customers in ensuring their intranets continue to meet business requirements through tailored Customer Success Plans, offering annual reviews of your intranet followed by a bespoke mix of support and services tailored to specific needs.