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The NSPCC brings together distributed teams to fight for every childhood

logo - nspcc
  • Employees
    1,000-10,000 Employees
  • Vertical
    Non-profit
  • Locations
    Europe

The National Society for the Prevention of Cruelty to Children (NSPCC), the UK's leading children's charity, has built a new intranet on Interact software to bring distributed teams together and to protect every childhood.

We now have directors competing amongst themselves for who gets the most followers on The Green. We’re all being inspired to share our knowledge and experiences and let our colleagues know about the great work we’re doing – and Interact is at the heart of it all.
Rebecca Leppington, Intranet Manager, NSPCC

The NSPCC, the UK’s leading children’s charity, operates at 50 sites around the UK and employs around 2,000 people. The organization, which works with local communities and partners to protect every childhood and to prevent child abuse in all its guises, is headquartered in London.

Helen Raven, Associate Director of Digital, NSPCC, explains their challenge: “As a charity, we embarked on a big period of digital transformation and a really important part of that was making sure that all of our staff understand how digital can play a role in helping them do their jobs better.”

As part of the NSPCC’s digital transformation, the organization decided to replace its aging intranet platform with a more modern, social intranet.

Rebecca Leppington, Intranet Manager, NSPCC, says, “Because the staff is geographically dispersed, we rely on a centralized intranet, but our old system was built on a very inflexible and unsupported system. It had no relation to our new brand, and it was difficult for members of staff to find the information they needed. Also, there were no social collaboration tools, which meant people couldn’t publish news about their work and what they were doing.”

Bringing distributed teams together to protect children

After a careful evaluation of available technologies, the NSPCC decided to build its new intranet with Interact. “As a large organization, we felt that Interact provided everything we needed. We interviewed over 80 members of staff to find out what they wanted from their intranet and we found that Interact provided 96% of them.”

Having made the decision to deploy Interact, The NSPCC decided to involve staff in the project from the outset, beginning with the brand. “We ran a competition to name the new intranet, and it was decided that it would be called ‘The Green’, which is not only our corporate color but has a fun, outdoorsy air to it,” says Rebecca. “Also, the idea of a community village green where children feel safe and protected – which is reflected in the cartoon grass designs for the user interface – fits well with our mission to fight for and protect every single childhood.”

Delivering a new intranet in just 8 weeks

In a few short weeks, The NSPCC was able to build and deploy its new intranet. A test sample of 300 users was asked to feed back on the new site structure and navigation, which is based on end-user roles and the tasks they have to perform. “The build and the rollout went really well – it was literally two months from kicking off through to launch,” says Rebecca.

As part of the new site navigation, the NSPCC Digital team created personalized homepages for different users across the organization. “We build homepages that differ slightly for the different NSPCC directorates,” says Rebecca. “That means fundraisers, for example, see different news stories and recommended content than social workers, ensuring that we provide content that’s relevant to them at all times.”

To support the launch of The Green, the Digital team created a video, with an introduction to the platform from the organization’s Chief Executive, Peter Wanless. In it, he says, “The Green is our brilliant intranet; it lets us share knowledge, find information, and connect with colleagues, whether we’re in an office, or working on a mobile device. The Green has been developed to equip all of us at the NSPCC with the tools we need to fight for every childhood.”

Empowering staff with fast access to information

With Interact Search, distributed NSPCC team members can quickly find and access the information they need to help children across the UK. “Interact Search means that we no longer have to trawl through folders for information or call into the office and ask someone for it,” says Rebecca. “Instead, we can find what we need instantly and share it with partners, volunteers or others in real time, which means we can work more quickly and productively.”

The Interact Suggest feature is also helping team members by giving them shortcuts to content related to information they search for on The Green. “Interact Suggest is great,” says Rebecca. “When staff search for something, The Green suggests other documents that are related to their searches, helping them to get more context around what they’re looking for, and to work more effectively.”

Giving staff a voice

Interact’s social tools allow team members to share knowledge and to write about their work and how it is helping children. “The Green has given staff a much greater voice. Before, we only had five senior management blogs. Now we have 60 members of staff blogging regularly and the number of micro-blogs has gone up by 150 in just one month. It’s really allowed staff to inspire one another, celebrate successes, and demonstrate the impact of their work.”

We now have over 60 active bloggers and team members have written a total of 500 micro-blogs for The Green. We also have more than 32 discussion groups that have generated 1,200 visits, and around 11 active groups related to specific work functions and social topics.
Rebecca Leppington, Intranet Manager, NSPCC

By creating conversations across the organization, The NSPCC is also engaging staff who spend the lion’s share of their time working on the move. “Even staff members that spend most of their time on the road feel a lot more engaged with the organization – they can get all the information they need on the go,” says Rebecca.

Reducing IT costs and complexity

With all the tools and information NSPCC employees need on The Green, the Digital team has been able to retire costly, complex IT infrastructure and simplify its operations – leading to significant financial and time savings.

“We’ve seen a big reduction in emails and storage requirements since we’ve moved the production of all our newsletters online,” says Rebecca. “We’ve also been able to decommission 10 of our unsupported in-house asp.net applications, which has reduced IT costs and complexity, and access to the Interact Community is also helping us to keep our IT support costs down,” she adds.

Supporting The NSPCC’s mission to protect every childhood

As a single point of contact for multidisciplinary NSPCC teams, The Green is helping to support the organization’s mission: to protect every childhood

Helen Raven explains, “What’s been really important is that all staff are now really clear about how their work ties into each of our corporate goals. The Green gives us a really easy vehicle to talk about how they relate to each member of staff and their work, and I’m so impressed with the tech, and how we’ve been able to use that to create something that’s really right for us.”

Boosting engagement across the workforce

Since deploying The Green, The NSPCC has experienced a jump of over 10,000 visits. Rebecca says, “Having The Green has really lifted staff. With the old platform, they used it because they had to. Now, with The Green, they use it because they want to. There’s just so much more opportunity with The Green than we had before.”

Usage KPIs from Interact Analytics show that the intranet is more popular than ever. “We now have over 60 active bloggers and team members have written a total of 500 micro-blogs for The Green,” says Rebecca. “We also have more than 32 discussion groups that have generated 1,200 visits, and around 11 active groups related to specific work functions and social topics,” she adds.

Participation in The Green now goes to the highest levels of the organization. “We now have directors competing amongst themselves for who gets the most followers on The Green,” says Rebecca. “We’re all being inspired to share our knowledge and experiences and let our colleagues know about the great work we’re doing – and Interact is at the heart of it all.”

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