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The ASPCA supports its mission to prevent cruelty to animals with Interact

logo - aspca
  • Employees
    1,000-10,000 Employees
  • Vertical
    Non-profit
  • Locations
    North America

The American Society for the Prevention of Cruelty to Animals (ASPCA) has rolled out a new intranet built on Interact software, bringing distributed teams and partners together to combat animal cruelty.

The intranet has added an element of connectivity that we’d never really had before, and it’s really become critical to enabling the nationwide and cross-departmental communications. It’s become a vital tool for working in a unified way, helping us improve efficiency and focus on our core work of preventing animal cruelty.
Lindsey Callahan, Sr. Director, Internal Communications, ASPCA,

Although the ASPCA is based in New York, the organization works with dispersed teams and partners across the USA to support its work protecting animals against all forms of cruelty.

Lindsay Callahan, Sr. Director of Internal Communications at ASPCA, says, “We work with a large number of teams, community partners and shelters and provide the grants, information and resources they need to protect animals every day.”

To support unified working across its organization, which is spread over a wide geographical area, ASPCA deployed Interact. “We needed an intranet that was mobile friendly, easy to access from anywhere, and able to provide the information teams need quickly,” says Lindsay. “When we looked at all our requirements, Interact was definitely the right solution for us.”

Ensuring success from day one

With staff used to asking questions and sharing information by email, the ASPCA internal communications team needed to drive interest in the new intranet from the very beginning to ensure rapid adoption of the solution.

“The Interact launch was a great success,” says Lindsey. “We started with a soft rollout to around 100 users, which really got everyone interested, and then we rolled out teaser emails, videos, how-to demos and finally a message from our CEO. By the time we went live, everyone was prepped and excited about what Interact could do.”

Protecting more animals with effective, joined-up working

With employees across the organization logging into the intranet regularly, the platform has become critical for information sharing and cross-departmental communications. By bringing teams and partners together, the intranet is supporting ASPCA’s anti-cruelty mission across the country.

“The intranet has added an element of connectivity that we’d never really had before, and it’s really become critical to enabling the nationwide and cross-departmental communications,” says Lindsey. “It’s become a vital tool for working in a unified way, helping us improve efficiency and focus on our core work of preventing animal cruelty.”

As an additional benefit, Interact is supporting ASPCA’s core anti-cruelty mission through more effective knowledge sharing.

“We’ve seen incredible success with our departments sharing FAQs and important information that they might have answered in one-off emails before,” says Lindsey. “By bringing all that information into Interact, we’re helping everyone work more effectively – rather than just benefitting the person who asked the question in the first place.”

Saving time for busy teams

With Interact, colleagues can find the information and resources they need much more quickly, reducing administrative time and increasing focus on core animal-protection activities.

“Now, team members can find the information they need to support their work at a moment’s notice using the intuitive Search feature in Interact, helping them dedicate more of their time to core activities,” says Lindsey. “They can also be sure that they have the latest information available to support their projects.”

Reducing IT complexity and costs

The Interact platform reduces IT workloads, increasing efficiency and freeing resources for core animal protection activities.

Mary Sobiechowski, VP of Information Technology at ASPCA, says, “Interact has been a benefit to the IT department mainly because we don’t need a dedicated system admin, and that means we can increase resources available for core animal protection activities. The engineering support from Interact – when we need it – is also excellent.”

Interact has been a benefit to the IT department mainly because we don’t need a dedicated system admin, and that means we can increase resources available for core animal protection activities. The engineering support from Interact – when we need it – is also excellent.
Mary Sobiechowski, VP of Information Technology, ASPCA

Improving the employee experience

Using Interact, ASPCA has taken its open benefits enrolment program online for the first time, providing a convenient, intuitive experience for employees. “Our HR partner created a comprehensive, compelling Benefits Open Enrolment space on Interact, giving colleagues the tools and resources they need to understand their benefits options better,” says Lindsey. “Just by clicking on a link in an email, staff could access a self-service site hosted on the intranet to find out more about available benefits and choose the right ones for them.”

Online benefits enrolment via interact saved time both for HR and for distributed teams. “it’s just another way that Interact is helping us all save time and stay dedicated to activities that directly support our core mission,” says Lindsey.

Supporting continual communications

When all 800 ASPCA employees lost access to their email inboxes, the Interact platform stepped in to support critical organization-wide communications.

“Throughout the email blackout we experienced, we were able to keep colleagues up to date with what was happening, as well as providing them with information about alternative communications options that were available,” says Lindsey. “We were able to help them stay focused and calm until our email service was restored.”

Celebrating 150 years of animal protection

In April 2016, the ASPCA celebrated its 150th anniversary and Interact played host to a range of related activities and content.

“Interact became a place to unite and share our experiences,” says Lindsey. “We hosted a forum where staff could post what inspires their work and compiled a list of reasons why team members are proud to work at the ASPCA.”

As part of the celebration, the internal communications team also posted a photo gallery from anniversary events at different ASPCA locations. “It was a great campaign that really brought us all together and made us proud of the work we do to protect animals from cruelty.”

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