How to effectively communicate change within your healthcare organisation

How you choose to communicate change in your healthcare organisation plays a key role in determining its success

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The NHS is going through rapid changes. NHS England has introduced new care models and patient demand is at an all-time high. In the midst of this, NHS organisations are modifying how they operate – and employees need to know about these changes.

Our latest eBook responds to the results of an Interact survey, which shows 69% of organisations communicate important news through a chain of line managers, whilst 24% would elect for an in-person announcement, and just 7% would utilise their company intranet. Comparing those avenues, we evaluate how to maximise the success of your change communication by:

  • Managing the timing of delivery
  • Implementing an efficient process to maximise reach and limit resistance
  • Determining the correct content and tone of your key message
  • Adopting a multi-faceted approach across multiple channels
  • Ensuring a two-way communication process

Guard against the dangers of poor change communication and its repercussions on your organisation. Download the latest from our eBook series today.

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