How to create a thriving company culture after a merger
Dex Media provides small businesses with social, local, and mobile marketing solutions. When we started our journey toward a new intranet, our company was on the heels of a major merger.
At that time Dex Media was essentially two separate companies, Dex One and SuperMedia, operating under the same roof and this meant we had two separate intranets.
We reached out to Interact to help us build a new platform where all of our employees could freely communicate together in an open environment in hopes of uniting this newly melded company. And so, The Buzz flickered to life.
Unlike our previous intranets, The Buzz has interactive features like forums, timelines and team areas where our employees can comment and post questions directly to the site and receive real-time responses instead of relying on just email.
Forums like Just Ask provide our employees a space to ask questions, see the answers to previously asked questions and even muse about random topics that cross their mind.
Prior to our forum days, we relied solely on our Employee Communications email to redirect questions to the proper department, and as one can imagine, this inbox was flooded with new messages every day. Since the adoption of the Just Ask forum, we rarely get any emails in our Employee Communications inbox now. This initially came as such a surprise to us we actually thought our email servers were down.
Probably the most significant addition to the way we communicate is the ability to comment on articles and bring other people into discussions via @mentions. With this new tool at our disposal, employees have become a vital part of the conversation, contributing to the content themselves and democratizing the communication process.
The end result is more transparency and honesty in our internal communications.
Now we’re able to post more fun stories about the not-so-stodgy happenings at our offices like the time we embarked on a taste test of Pizza Hut’s hot dog-crusted pizza (Bleck!)…
…as well as feature stories highlighting our outstanding employees in our Shout Out section.
Videos have also become a staple feature in our weekly news cycle now we’re able to feature them on the intranet’s homepage widgets. This has especially been a hit amongst our employees.
What we’ve noticed with all of these new opportunities and interest on The Buzz, is it has allowed us to develop our own company voice, which we were desperately in need of in this post-merger atmosphere. The Buzz has been promoting the company culture, which many of our employees – spread across the country and in virtual workspaces – didn’t even know existed prior to the new intranet.
Everyone’s on the same page now and the proof for our intranet success is in the proverbial pudding. Our Analytics shows an immediate readership increase in the month following the launch. User engagement has been steadily increasing, with our most popular articles receiving more than 60 comments per page.
Ultimately, this new intranet has entirely changed the tone expected from our corporate communications team and is promoting an entirely new company culture everyone seems to want to brag about on The Buzz. And we’re OK with that.