Day 2 at the Enterprise 2.0 Summit in Paris brought some great panel discussions and interactive roundtable sessions.
The opening session started with Nicolas Rolland (@NicolasROLLAND) of Danone and Jerome Colombe (@sYsIphe) of Alcatel-Lucent talking about Models for Social Business Transformation. One of the challenges that Danone face is how do they connect with all of their employees when 60,000 out of 100,000 of them don’t have a PC? They are introducing video into the workplace so their audience can share and collaborate on their own devices such as smartphones and still feel part of the organisation.
We then moved onto how difficult it is to measure social interactions between people with Dr Alexander Richter (@arimue) from CSCM, Peter Kim (@peterkim) from the Dachis Group and Guillaume Guerin from Lecko.
3 key questions were raised:
1. Why do we want to measure?
2. How do we measure social activity?
3. What level should we measure at?
Key points to come out of this were that you need qualitative and quantitative data to help measure success – it’s not just about the number of comments, posts, blogs made – it’s also about whether the different stakeholders (end-users, management) are using the platform for team building, transferring knowledge and solving the pain points.
Surprisingly, only 50% of the audience had heard the term “Gamification” showing how underused this relatively new concept is.
Use the following key elements to drive collaboration via gamification by:
1. Understanding what goals you’re trying to achieve
2. Making it fun and engaging
3. Making it visible – We use Interact Answers which has a leaderboard for everyone to see
4 Giving rewards to recognise peer to peer collaboration and knowledge sharing – we use Interact Rewards to recognise our colleagues help with day-to-day activities.
The final discussion asked a panel of E2.0 experts what their views were on the future roadmap of social business technology.
- Mobilisation – people need access to information everywhere, all the time.
- Consumerisation – people want to use their own devices to access their organisations social collaboration platform and know instinctively how to use it.
- Analytics – people want to measure success and benchmark against one another